Words for LinkedIn
LinkedIn rewards specificity in plain English. Use words that signal substance, partnership, and outcomes — not buzzwords. Your headline and About section are read in seconds; the right verbs do the heavy lifting.
Words that signal substance
Credibility verbs
ledshippedbuiltscaledfoundeddesignedengineerednegotiatedmentoredadvised
Outcome words
impactresultsgrowthretentionrevenueefficiencyadoptionexpansionperformance
Domain words
productengineeringdesignoperationsmarketingsalesresearchstrategydataAI
Buzzwords to avoid
Empty modifiers
passionaterockstarninjaguruworld-classbest-in-classnext-levelthought leadersynergydisruptor
Vague verbs
worked onresponsible forhelped withcontributed toinvolved inengaged with
Before & after
Before
Passionate product manager with a track record of success.
After
Product manager. Shipped 3 zero-to-one features that grew DAU 38% in 14 months.
Before
Helped grow our company's marketing channels.
After
Built and ran a 6-person content team that drove 1.2M organic visits/month.
Tips
- Replace adjectives with results. “Passionate” means nothing; “shipped 3 zero-to-one features” means everything.
- Use plain words. LinkedIn is read by people skimming on phones.
- Keep your headline to one role + one outcome + one specialty.