Words for Marketing

Modern marketing copy lives between honesty and energy. Use words that feel human, not corporate; verbs that are concrete, not aspirational; and adjectives only when they earn their place.

Verbs that move

Action

buildshiplaunchopenlandjoinclaimstartdiscovertry

Outcome

earnsavedoublecutscalegrowwinconvert

Curiosity

meetsee howwatchexploreunlocktourpreview

Adjectives that still work

Sensory

crispsharpquietbrightcalmsteadywarm

Trust

proventestedreliabletransparenttrustedopen

Avoid these tired ones

unleashsuperchargetransformrevolutionarynext-generationgame-changingcutting-edge

Before & after

Before

Unleash your team's potential with our revolutionary platform.

After

Give your team one clear dashboard for the work that matters.

Tips

  • Name one specific change the product makes. If you can't, the product hasn't earned the copy.
  • Trade adjectives for proof: “proven” needs a number; “trusted” needs a name.
  • Read it out loud. If you wouldn't say it to a friend, rewrite it.

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