Words for Persuasive Writing

Persuasive writing earns its yes by combining specific evidence with verbs that show conviction. Cut hedges, lead with the strongest argument, and finish with the action you want the reader to take.

Words that signal conviction

Stating position

I argueI recommendthe right answer isthe case forthe strongest reason

Refuting

the counter-argument fails becausethe data points elsewherethis missesthe assumption breaks

Closing

the next step isI propose wehere's what to doapprove by

Evidence verbs that carry weight

Quantitative

measureddoubledreduced bytested againstoutperformed by

Qualitative

observeddocumentedvalidated withconfirmed bydemonstrated through

Before & after

Before

I think maybe we should consider possibly raising the price.

After

I recommend raising the price 12% in Q3. Three reasons follow.

Tips

  • State the position in the first sentence.
  • Lead with the strongest argument, not the most polite one.
  • End with a concrete next step, not a question.

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