Words for Sales Copy
Sales copy lives or dies on specifics. Generic strength words (“unleash,” “supercharge,” “transform”) have been worn out by overuse. The strongest sales writing uses concrete promise verbs and ties every claim to a measurable outcome.
Promise verbs that still work
Outcome verbs
savecutreducedoublescaleshipearnwincloseconvert
Capability verbs
automatestreamlineunlockcentralizesimplifyconsolidatemodernizesecureaccelerate
Trust verbs
guaranteedprovencertifiedverifiedbacked bytrusted byrecommended by
Pain words your customer recognizes
Time pain
Money pain
leakinghidden costsmissed revenuelost dealsoverpayingwasted spend
Trust pain
unreliablebrokenoutdatedfragileinconsistentguesswork
Before & after
Before
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After
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Before
We help businesses unleash their potential.
After
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Tips
- Trade adjectives for numbers. “Fast” is weaker than “3× faster than X.”
- Name the customer's pain in their own words, not yours.
- Cut superlatives unless you can prove them in the next sentence.